When you buy from a local small business, you are not paying for a third vacation home for some CEO. You are paying for dance lessons. You are buying a Little League uniform. You are putting food on a family’s table and sending a student to college. You are making the American Dream come true for someone in our community. Somebody you probably know.
By going local and banking locally, consumers will realize the benefits that come with banking with a community bank, including a relationship-based banking experience, superior customer service and the pride that comes with reinvesting in one’s community.
By going local and banking locally, consumers will be making a hometown investment they can be proud of. The money they deposit in their community bank will be reinvested in ways that drive their local economy, such as in the form of loans to local residents who want to buy a home or to small business owners who are looking to open shop on Main Street.
Community banks are invested in their communities and their customers. As small businesses themselves, community banks only thrive when their customers and communities do the same, so taking care of their customers and looking out for the best interest of their community is ingrained in the way they conduct their business.
When consumers call their local community bank, they’ll be reassured to know that they won’t be talking to someone halfway across the globe. Instead, they will be talking with their community banker who lives and works in the same community they do.